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About Ovoschnaya Rybka

Our Story

Founded in 2012 in the heart of Winnipeg, Ovoschnaya Rybka began with a singular mission: to empower Canadian businesses to achieve their full potential through strategic coaching and consulting services.

Our founder, Michael Robertson, after 15 years of experience in corporate leadership and business transformation, recognized a gap in the market for comprehensive, data-driven business coaching that addressed the unique challenges of the Canadian business landscape.

The name "Ovoschnaya Rybka" - a playful reference to "Fruit Fish" in Russian - symbolizes our approach: combining seemingly disparate elements to create something uniquely effective. Just as a fruit fish might seem unusual, our methods blend analytical rigor with creative problem-solving to deliver exceptional results.

Today, we've grown to a team of 25 expert coaches and consultants, serving over 500 businesses across Canada, from emerging startups to established enterprises. Our commitment to excellence, integrity, and measurable results remains the cornerstone of everything we do.

Ovoschnaya Rybka history illustration

Our Mission & Vision

Guiding principles that drive our work

Mission and vision illustration

Our Mission

To empower Canadian businesses to optimize their operations, develop their people, and achieve sustainable growth through expert coaching, data-driven insights, and practical strategies.

Our Vision

To be the most trusted business coaching partner in Canada, recognized for delivering transformative results that create lasting value for our clients, their employees, and the communities they serve.

Our Promise

We promise to deliver coaching and consulting services that are:

  • Tailored to your unique business challenges and goals
  • Grounded in data-driven insights and industry best practices
  • Focused on practical implementation, not just theory
  • Measured by tangible business results
  • Delivered with integrity, transparency, and professionalism

Our Core Values

The principles that guide our approach

Excellence

We are committed to delivering the highest quality in everything we do. We continuously improve our methods, stay current with industry trends, and invest in our team's development to ensure we provide exceptional value.

Integrity

We build relationships based on trust, honesty, and transparency. We hold ourselves accountable for our commitments and maintain the highest ethical standards in all our interactions.

Results-Driven

We measure our success by the tangible outcomes we generate for our clients. We focus on practical solutions that deliver measurable improvements in efficiency, productivity, and profitability.

Innovation

We embrace creative thinking and continuous innovation. We challenge conventional wisdom, adapt to changing market conditions, and develop forward-thinking solutions to complex business challenges.

Collaboration

We believe in the power of teamwork and partnership. We work closely with our clients, fostering open communication and collective problem-solving to achieve shared goals.

Community

We are committed to making a positive impact on the Canadian business community. We share our knowledge, support local initiatives, and contribute to the growth of Canada's economy.

Our Leadership Team

Meet the experts behind Ovoschnaya Rybka

Michael Robertson

Founder & CEO

With over 20 years of experience in business transformation and executive leadership, Michael leads our strategic direction and vision.

Sarah Chen

Chief Operating Officer

Sarah oversees our day-to-day operations and ensures that we deliver exceptional service quality to all our clients.

David Tremblay

Head of Business Analytics

David leads our data analytics team, helping clients leverage insights to drive strategic decision-making and growth.

Jennifer Wilson

Senior Process Optimization Coach

Jennifer specializes in helping businesses streamline operations and improve efficiency across all departments.

Robert Singh

Head of Employee Development

Robert brings expertise in talent management and leadership development to help clients build high-performing teams.

Lisa Morin

Chief Client Success Officer

Lisa ensures that every client engagement delivers exceptional value and achieves meaningful business results.

Our Journey

Key milestones in the Ovoschnaya Rybka story

2012

The Beginning

Ovoschnaya Rybka was founded in Winnipeg by Michael Robertson with a vision to transform how Canadian businesses approach growth and optimization.

2014

Expanding Services

We expanded our service offerings to include data analytics and employee development programs, growing our team to 10 expert coaches.

2016

Toronto Office

We opened our second office in Toronto to better serve clients in Eastern Canada, marking a significant step in our national expansion.

2018

National Recognition

Ovoschnaya Rybka was recognized as one of Canada's Top Growing Companies by The Globe and Mail, validating our client-focused approach.

2020

Digital Transformation

We launched our virtual coaching platform, enabling us to serve clients across Canada regardless of geographic location, especially crucial during the pandemic.

2022

10 Year Anniversary

We celebrated a decade of empowering Canadian businesses, having served over 500 clients and expanded to a team of 25 coaches and consultants.

Ready to Transform Your Business?

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