Founded in 2012 in the heart of Winnipeg, Ovoschnaya Rybka began with a singular mission: to empower Canadian businesses to achieve their full potential through strategic coaching and consulting services.
Our founder, Michael Robertson, after 15 years of experience in corporate leadership and business transformation, recognized a gap in the market for comprehensive, data-driven business coaching that addressed the unique challenges of the Canadian business landscape.
The name "Ovoschnaya Rybka" - a playful reference to "Fruit Fish" in Russian - symbolizes our approach: combining seemingly disparate elements to create something uniquely effective. Just as a fruit fish might seem unusual, our methods blend analytical rigor with creative problem-solving to deliver exceptional results.
Today, we've grown to a team of 25 expert coaches and consultants, serving over 500 businesses across Canada, from emerging startups to established enterprises. Our commitment to excellence, integrity, and measurable results remains the cornerstone of everything we do.
Guiding principles that drive our work
To empower Canadian businesses to optimize their operations, develop their people, and achieve sustainable growth through expert coaching, data-driven insights, and practical strategies.
To be the most trusted business coaching partner in Canada, recognized for delivering transformative results that create lasting value for our clients, their employees, and the communities they serve.
We promise to deliver coaching and consulting services that are:
The principles that guide our approach
We are committed to delivering the highest quality in everything we do. We continuously improve our methods, stay current with industry trends, and invest in our team's development to ensure we provide exceptional value.
We build relationships based on trust, honesty, and transparency. We hold ourselves accountable for our commitments and maintain the highest ethical standards in all our interactions.
We measure our success by the tangible outcomes we generate for our clients. We focus on practical solutions that deliver measurable improvements in efficiency, productivity, and profitability.
We embrace creative thinking and continuous innovation. We challenge conventional wisdom, adapt to changing market conditions, and develop forward-thinking solutions to complex business challenges.
We believe in the power of teamwork and partnership. We work closely with our clients, fostering open communication and collective problem-solving to achieve shared goals.
We are committed to making a positive impact on the Canadian business community. We share our knowledge, support local initiatives, and contribute to the growth of Canada's economy.
Meet the experts behind Ovoschnaya Rybka
With over 20 years of experience in business transformation and executive leadership, Michael leads our strategic direction and vision.
Sarah oversees our day-to-day operations and ensures that we deliver exceptional service quality to all our clients.
David leads our data analytics team, helping clients leverage insights to drive strategic decision-making and growth.
Jennifer specializes in helping businesses streamline operations and improve efficiency across all departments.
Robert brings expertise in talent management and leadership development to help clients build high-performing teams.
Lisa ensures that every client engagement delivers exceptional value and achieves meaningful business results.
Key milestones in the Ovoschnaya Rybka story
Ovoschnaya Rybka was founded in Winnipeg by Michael Robertson with a vision to transform how Canadian businesses approach growth and optimization.
We expanded our service offerings to include data analytics and employee development programs, growing our team to 10 expert coaches.
We opened our second office in Toronto to better serve clients in Eastern Canada, marking a significant step in our national expansion.
Ovoschnaya Rybka was recognized as one of Canada's Top Growing Companies by The Globe and Mail, validating our client-focused approach.
We launched our virtual coaching platform, enabling us to serve clients across Canada regardless of geographic location, especially crucial during the pandemic.
We celebrated a decade of empowering Canadian businesses, having served over 500 clients and expanded to a team of 25 coaches and consultants.
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